kaize is a creative studio and lifestyle brand by Kelly Serrao

based between New York City and Nashville, Kelly specializes in the music, entertainment, and wellness spaces with vast experience working alongside some of the world’s biggest talent and brands. built on the belief in her work and the desire to change creative for the better. kaize is an inside look in to Kelly’s brain and the reminder to live by the Japanese Kaizen philosophy of constant improvement. Everyday is a chance to improve even if only by 0.1%. It’s not about being perfect, it’s about being unstoppable.


take your pick

art & creative direction
animation
branding
cover art
digital design
event branding
marketing design
merch design
packaging
photography
print / OOH
short-form videography
visual identity + logo development

ok but what does Kelly do?

From one off projects to retainer work she does it all. Kelly comes in to either act as a creative team, or to help alleviate the workload of the current creative team which fills a void most creative studio’s don’t offer.